Tag Archives: gerbner

Cultivation Theory Overview Page is up!

The cultivation theory overview page is up, this give a brief overview of what the theory posits and the associated ideas, up soon I’ll be adding theory criticisms as well. You can read all about cultivation theory here. About these ads

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Cultivation Theory: How Violence Might Affect Us

Originally proposed by Gerbner & Gross (1976 – Living with television: The violence profile.┬áJournal of Communication, 26, 76.) Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. Heavy viewers are exposed to more violence and therefore are effected by the […]

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