Tag Archives: gerbner

Cultivation Theory Overview Page is up!

The cultivation theory overview page is up, this give a brief overview of what the theory posits and the associated ideas, up soon I’ll be adding theory criticisms as well. You can read all about cultivation theory here.

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Cultivation Theory: How Violence Might Affect Us

Originally proposed by Gerbner & Gross (1976 – Living with television: The violence profile.┬áJournal of Communication, 26, 76.) Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real … Continue reading

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