Below is a list of pages offering theory overviews and information. These are always being updated so check back often!

Mass Communication Theories:

• Agenda Setting – M. E. McCombs & D. L. Shaw
• Cultivation Theory – G. Gerbner
• Framing Theory – E. Goffman
• Gatekeeping Theory
• Message Flow Model – G. Davie & T. Crane
• Schema Theory – R. Axelrod
• Spiral of Silence – E. Noelle-Neumann
• Systems Theory
• Technological Determinism – M. McLuhan

You can also find a wealth of info on the Mass Comm blog.

If you’re new here, here’s a good list to get you started on the basis of theory and where/how to apply them:

• Theory Words + Definitions – when you need to know what an Operational Definition is, go here.
• What is a Theory? – Because, seriously, what are they?
• Tests for a Theory – in case you’re calling your hypothesis a theory. For shame!

And for anyone writing a Thesis, Research Paper, or Research Proposal – get the definitive guide: My hilarious (not really) eBook – How to Write a Research Paper, Proposal, or Thesis. It’s free, and it’s wildly entertaining (meh, sort of).