Category Archives: Schema Theory

Schema Theory – for your reading pleasure!

Schema theory is now officially on MCT! In a hurry – read: Schema Theory – A Quick Background Have the time? Dig in to: The Schema Theory overview page Advertisements

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Schema Theory – A Quick Background

Axelrod’s schema theory suggests that a message is sent and then received by the audience, the audience evaluates this message based on information currently available to the audience e.g. past experience, redundancy, and relationship to currently understood “truths”. This application … Continue reading

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