Tag Archives: mass comm theory

Cultivation Theory Overview Page is up!

The cultivation theory overview page is up, this give a brief overview of what the theory posits and the associated ideas, up soon I’ll be adding theory criticisms as well. You can read all about cultivation theory here. Advertisements

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Quiet Down, here’s Spiral of Silence

Originally proposed by German political scientist Elisabeth Noelle-Neumann in 1974, Spiral of silence is the term meant to refer to the tendence of people to remain silent when they feel that their views are in opposition to the majority view on … Continue reading

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Tests for a Theory

So how the hell do we know if the idea that just occurred to you over a frosty cold one at the bar is a theory? Simple. Ask someone smart. But on the off chance that I’m unavailable we can … Continue reading

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New Theory Overview: Technological Determinism

We’ve added a new theory overview to the theory overview page outlining the basics of Medium Theory (aka Technological Determinism) which was championed by Marshall McLuhan. We’ll try to continue to add more and more theories as we have the … Continue reading

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Theory Overview Section Launched.

Hey everyone – we are currently in the process of launching the theory overview section as a part of the blog and will be publishing 3-5 page PDF overviews of each theory. A simple, easy way to get a short … Continue reading

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Cultivation Theory: How Violence Might Affect Us

Originally proposed by Gerbner & Gross (1976 – Living with television: The violence profile. Journal of Communication, 26, 76.) Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real … Continue reading

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The Agenda-Setting Function of the Mass Media

By now most people who study mass communication have heard of agenda setting theory. It was first put forth by Maxwell McCombs and Donald Shaw in Public Opinion Quarterly (you can download the full article here). They originally suggested that the … Continue reading

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