Tag Archives: Theory

Theory Words & Definitions

There are a lot of terms that get thrown around in the academic lexicon, sometimes they align with those you’ll find in a dictionary, sometimes they don’t. So I thought I’d outline a good handful for you here that will … Continue reading

Posted in Definitions, Qualitative Research, Quantitative Research, Theory, Tips | Tagged , , | 1 Comment

Quiet Down, here’s Spiral of Silence

Originally proposed by German political scientist Elisabeth Noelle-Neumann in 1974, Spiral of silence is the term meant to refer to the tendence of people to remain silent when they feel that their views are in opposition to the majority view on … Continue reading

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Cultivation Theory: How Violence Might Affect Us

Originally proposed by Gerbner & Gross (1976 – Living with television: The violence profile. Journal of Communication, 26, 76.) Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real … Continue reading

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The Agenda-Setting Function of the Mass Media

By now most people who study mass communication have heard of agenda setting theory. It was first put forth by Maxwell McCombs and Donald Shaw in Public Opinion Quarterly (you can download the full article here). They originally suggested that the … Continue reading

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What is Theory?

Let’s think about this… I realize that as I get this blog off of the ground I may have missed one of the most important questions of all when it comes to Mass Communication theory. What exactly is it and … Continue reading

Posted in Definitions, Theory | Tagged , , | 2 Comments