Let’s think about this… I realize that as I get this blog off of the ground I may have missed one of the most important questions of all when it comes to Mass Communication theory. What exactly is it and what is it supposed to accomplish? As a basis for moving forward and creating a common ground from which we must all start, a foundation must be built before we can jump in to talking about the various theories and models Mass Comm scientists use. Let’s begin:

What is the goal of theory? Theory strives to formulate statements or propositions that will have some explanatory. This is our most basic definition and generalized way of looking at theory. Continue reading →